Welcome

Hi, I'm Caleb. Product Designer from Boise.

6+

Years Experience

1,000,000+

Happy Users

ABOUT ME

Get To Know Me

Boise-based UX designer obsessed with creating intuitive and user-friendly experiences. My journey started with freelance web design, where I discovered the power of design thinking to solve real-world problems.

Since then, I’ve had the opportunity to work on countless projects across many domains, with a particular focus on creating experiences within higher education. When I’m not immersed in UX, you’ll find me exploring the Boise foothills on my mountain bike or losing balls on the golf course. Let’s connect and see how I can help bring your project to life!

RESUME

Work Experience

10.2021 – Present

Watermark Insights

Product Designer II

Spearheaded user-centered design initiatives that significantly improved user satisfaction, product adoption, and key performance indicators.

  • Led the design process, from user research to development collaboration, for a successful legacy product re-platforming, resulting in a 17% user migration rate.
  • Increased user satisfaction by 25% (from 47% to 72%) by redesigning a report builder based on user research. Simplified the interface, improved data visualization, and added filtering options.
  • Elevated NPS by 40 points (from -32 to 8) by spearheading UX improvements across the product, including redesigning workflows, improving navigation, and implementing a design system.
  • Achieved a 38.20% account adoption rate within 6 months by collaborating with Scrum teams to build a new student management tool. Conducted user research and iterated on the design based on feedback.
  • Reduced user session time by 29% by streamlining workflows and optimizing information architecture for administrative users. Consolidated information, improved labeling, and implemented intuitive navigation.
  • Awarded “Outstanding Employee of the Quarter” for Q2 for successfully integrating a new module and enhancing product functionality.

01.2018 – 10.2021

WMDTech

Multimedia & UI Designer

Transitioned from multimedia specialist to UI designer, contributing to the design and development of user-friendly platforms and workflows that increased user engagement and sales.

  • Promoted from Multimedia Specialist to UI Designer.
  • Designed a user-friendly LMS platform that acquired 100+ active users within 12 months, focusing on intuitive navigation and engaging multimedia elements.
  • Generated a 63% increase in online sales quotes by improving the usability of the RFQ workflow through user research and UI enhancements. Simplified the form and improved error handling.
  • Established UI guidelines and patterns to promote a cohesive user experience.
  • Created accessible designs compliant with WCAG 2.1 standards.

03.2017 – Present

Caleb Curtis Design

Freelance Designer

Developed a diverse design skillset and strong client collaboration abilities while managing projects from concept to completion, specializing in creating visually engaging and effective designs.

  • Expanded knowledge of front-end development principles (HTML, CSS, and basic JavaScript).
  • Collaborated closely with clients to translate their needs into effective design solutions.
  • Honed visual design skills and developed a keen eye for typography, color theory, and layout.
  • Managed projects from concept to completion.

PORTFOLIO

Recent Case Studies

Product Re-Platform and Integration

April 2024

Transformed a complex legacy system for tracking student learning outcomes into an intuitive and efficient tool, simplifying navigation, streamlining workflows, and enhancing usability to empower faculty in their assessment processes.

Empowering Data-Driven Decisions

June 2023

Developed a flexible reporting tool that empowers administrators to aggregate and analyze data across student demographics, facilitating data-driven decision-making and promoting student success.

Streamlining Administrative Tasks

Nov 2022

Designed an intuitive internship management tool that streamlines the placement process, providing administrators with comprehensive data and insights to optimize student learning experiences and ensure successful transitions into professional roles.

CONTACT

Get in Touch

Have a question, a project idea, or just want to say hello? Drop me a line through the contact form or book a call using the button below. I’m always happy to talk UX.

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